Comments on: A Survey about Firm’s Reputation http://mgmt339.wordpress.com/2007/01/31/a-survey-about-firms-reputation/ A group blog about seeing organization theory in the world as it unfolds... Fri, 09 Oct 2009 19:06:56 +0000 http://wordpress.com/ hourly 1 By: silviamocanu07 http://mgmt339.wordpress.com/2007/01/31/a-survey-about-firms-reputation/#comment-27 silviamocanu07 Wed, 31 Jan 2007 15:23:17 +0000 http://mgmt339.wordpress.com/2007/01/31/a-survey-about-firms-reputation/#comment-27 The article sounds very interesting and it actually relates to the topic of societal marketing that I am learning about in one of my other classes. From the reading that I have done, I found out that consumers actually do not base their purchase decisions necessarily on the advertisements of the companies, but, just as it was mentioned in the Wall Street Journal article, the top influence factors consist of emotional appeal and social responsibility. Companies such as Johnson&Johnson have a high regard from the public opinion, particularly given the fact that when they found out that there was a problem with one of the drugs they were selling, they immediately pulled from the shelves, thus taking full responsibility and correcting the error. Many companies perhaps would have attempted to evade taking responsibility, such as is the case with Ford and Bridgestone/Firestone, in what concerns the accidents related to tire treading on the Explorer car model. In this particular case, both companies blamed each other, the first claming that the tires were at fault, while the second claiming that the vehicle model was at fault. Ultimately, both companies lost market share to their competitors, Ford to Toyota and other Japanese manufacturers, and Bridgestone/Firestone to Goodyear. The central causeof this was the manner in which they handled the problem, first trying to conceal it from the public and then resorting on blaming the other party. The article sounds very interesting and it actually relates to the topic of societal marketing that I am learning about in one of my other classes.
From the reading that I have done, I found out that consumers actually do not base their purchase decisions necessarily on the advertisements of the companies, but, just as it was mentioned in the Wall Street Journal article, the top influence factors consist of emotional appeal and social responsibility.

Companies such as Johnson&Johnson have a high regard from the public opinion, particularly given the fact that when they found out that there was a problem with one of the drugs they were selling, they immediately pulled from the shelves, thus taking full responsibility and correcting the error.

Many companies perhaps would have attempted to evade taking responsibility, such as is the case with Ford and Bridgestone/Firestone, in what concerns the accidents related to tire treading on the Explorer car model. In this particular case, both companies blamed each other, the first claming that the tires were at fault, while the second claiming that the vehicle model was at fault. Ultimately, both companies lost market share to their competitors, Ford to Toyota and other Japanese manufacturers, and Bridgestone/Firestone to Goodyear. The central causeof this was the manner in which they handled the problem, first trying to conceal it from the public and then resorting on blaming the other party.

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