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Case Questions for Case 9- Bartyles and James January 26, 2007

Posted by Jordi in Cases.

Here are two preparation questions for next week.

Please come ready to answer these and defend your answers.

How did Gallo’s functional and corporate-level strategies develop? How did they effect the firm’s competitive advantage?

What strategy would you recommend they pursue in the future?
Feel free to discuss here too.



1. Jordi - January 27, 2007

A link to see a commercial for B&J wine cooler.


2. Lady - January 30, 2007

Hi! I figured I’d get a quicker response if I asked my question here on our blog! So….how do I post a new blog? I have mine all ready to go but don’t know how to post it! Any assistance would be greatly appreciated! Thanks!

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