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Case Questions for Case 9- Bartyles and James January 26, 2007

Posted by Jordi in Cases.
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Here are two preparation questions for next week.

Please come ready to answer these and defend your answers.

How did Gallo’s functional and corporate-level strategies develop? How did they effect the firm’s competitive advantage?

What strategy would you recommend they pursue in the future?
Feel free to discuss here too.

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Comments»

1. Jordi - January 27, 2007

A link to see a commercial for B&J wine cooler.

http://liketotally80s.com/80s-commercials-bj.html

2. Lady - January 30, 2007

Hi! I figured I’d get a quicker response if I asked my question here on our blog! So….how do I post a new blog? I have mine all ready to go but don’t know how to post it! Any assistance would be greatly appreciated! Thanks!


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