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Being a responsible organization… January 31, 2007

Posted by Abby in Organizations and Mother Earth.

So, this isn’t exactly about organization theory, but about an organization’s responsibility. The Bill Nye lecture got me thinking about it, and I found this site all about consumption: http://earthtrends.wri.org/features/view_feature.php?fid=7&theme=6

This responsibility to the Earth can now be seen as an issue of ethics. As a society, we have an interest in preventing the Earth from collapsing. We have a responsibility to ourselves, and future generations (forgive me for sounding cheesy). At the rate we’re all going, the best investment anyone can make right now is on a beach house in the middle of Siberia. It sounds extreme, but its pretty close to the truth.

Just a few ideas for an organization:
– Running a carpool for employees who work in the same area.
– Reduce, Reuse and Recycle (more)
– Switch to more efficient lighting options (LED instead of lightbulbs)

Organizations should be more aware of ‘green marketing’ and make sure their production, habits, etc are occuring with minimal detrimental impact on their natural environment. This harm is one thing a company cannot fix after it’s done. In the long run, maintaining and/or improving the environment will have a positive impact on all stakeholders.



1. kepstein - January 31, 2007

I agree that responsibility to the Earth can be seen as an issue in Ethics. As Bill Nye mentioned in his lecture, General Motors produced the EV1- a fully electric car with style, speed, and affordability. After producing over 1,000 vehicles and spending over $1 billion on the project, GM cancelled the project and crushed all of the vehicles. GM did not feel that they would receive the profits that they were hoping to get for about 10 years after bringing the EV1 to market. Instead, GM continues to make cars such as the Suburban which gets about 10 miles to the gallon. How could GM get that far on a project only to destroy it? Was this decision that GM made ethical? Is it ethical for a company to continue producing products that they know will have negative effects on the environment when they have the know-how and ability to produce the same products except safer for the environment?

2. Jordi - January 31, 2007


This is link to a documentary about the EV1 car. Can we see it somehow?

3. maacborden - January 31, 2007

Does anyone remember the car commercial when the Dad is driving, and at every stop the car ‘charges’? Who makes that car?

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