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Vodafone to Start MySpace Service February 7, 2007

Posted by silviamocanu07 in Business-Society Issues, Internet, Networks, telecommunications.
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I found an interesting article in the Wall Street Journal about the Vodafone Group, a leading European mobile-operator, who has signed a deal with MySpace through which Vodafone users will be able to access the social site via their cell-phones.  This deal is part of Vodafone’s “Mobile Plus” strategy to increase revenues by providing fixed-line internet, mobile advertising and other mobile Internet services. Vodafone is the first mobile operator to make MySpace available to European users.

This article relates to our class discussion about strategic management and I believe that this will prove to be a successful venture for Vodafone. Partnering with other companies in order to extend the offers available to customers will certainly provide them with a great advantage within the European market.

However, as is mentioned in the article, there is always the risk that part of the market segment will not like the fact that this  exclusive deal forces them to sign-up with a single mobile provider in order to access content. This is a very real possibility, and, given the fact that it is an exclusive deal, it does not allow customers many choices. If they want to access MySpace from their cell-phones, they must have a subscription with Vodafone. Do you think that this deal will greatly impact customers in their choice of mobile provider and do you think that it will increase the number of European MySpace users?

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Comments»

1. wilson7 - February 13, 2007

I believe that this is a great move for the company Vodafone. Over there are millions of people on MySpace and people want to excess their accounts several times a day and if an individual does not have time to get to a computer they can just use thier phone. I think more people will buy this companies phone just for this one new feature compared to a company who does not offer this. This will also increase the number of MySpace users in Europe just because it will be just as easy as sending a text message.

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