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YouTube vs. Joost February 21, 2007

Posted by Meg in Internet, media, Technology.
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American media conglomerate Viacom, now known as CBS Corporation, has agreed to license hundreds of hours of programming to Joost, a new video website.  This announcement made yesterday, February 20th, comes two weeks after Viacom pulled all of its videos from YouTube.   Online video enthusiasts wil once again be able to watch programming from MTV, Comedy Central, Nickelodeon, and Spike as well as movies from Viacom-owned Paramount Pictures.  It is uncertain as to the monetary terms agreed upon by both Viacom and Joost, but according to the Wall Street Journal, the former normally receives two-thirds of the advertising revenue for its content.

Viacom is not the only media corporation to attack YouTube.  Other moguls including General Electric, parent of NBC Universal, declared that YouTube should do a better job notifying companies when their content is pirated and posted on the site.

The software of Joost is in a beta-testing stage.  Beta-testers receive instant access to Joost’s videos upon applying for an account.  No account is necessary to access YouTube’s videos.

There is some debate as to whether YouTube will be affected by angry media moguls.  I, personally, have noticed many of YouTube’s most popular videos such as entire television shows disappearing due to companies  like Viacom withdrawing them.  I was unable to find data on how well YouTube performs compared to other TV web services.  If someone can find it, that would be helpful.  But, as students who may or may not have access to cable and undoubtedly live within a restricted budget, what is your opinion of the actions media conglomerates are beginning to take?

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Comments»

1. Elaine - February 23, 2007

There are so many sources where people can find movies and television shows (or pretty much anything) online for free. It isn’t fair to the the corporations that their materials are being pirated, but I feel at this age of technology, it will be inevitable. There will always be people out breaking the law or jumping through legal loopholes. I feel it cannot be contained and eventually, everything we want will have unhindered access in the future.

2. Kira - February 25, 2007

This reminds me of everything the music industry has been through with downloading and sharing and now it has spread even further than music. For the consumer YouTube is great but, this is not the case for companies. I am interested in the censorship of materials on YouTube. I don’t really use YouTube but I know my friends that can spend hours on it. Some of the things that they find I would not want my kids to see. Does anyone know how they control the appropriateness of material on their site?

3. Janine - February 25, 2007

When signing up for an account on Joost, do you have to pay? If it is free service, is there really any harm to sign up and see these videos? But if it there is a charge, then the perks of YouTube shows its colors. I personally have found many funny and entertaining things on YouTube. Any interesting commercial I have wanted to see again is almost guarenteed to be there. I agree with Elaine, somewhere out there you will be able to find a free copy of anything. That’s the price corporations pay nowadays for technological advances.

4. Stacey Swift - February 25, 2007

I agree with Kira. This situation reminds me of what the music idustry faced with napster a few years ago. It isn’t surprising to me that videos are being pulled from YouTube. The clips belong to someone and they have those rights and should get credit for people veiwing their movies. It is more difficult to download free music and I would not be surprised if in the future it will be more difficult to get free movie downloads.

5. K.C. - February 26, 2007

With all of the heat YouTube has been getting over the past year it makes me wonder why Google decided to buy them for 1.65 billion. It seems as though Google’s strategy has been to do things that many business analysts would consider crazy. Their newest venture of making available every single printed book online for free is also angering many conventional companies. Google certainly has a mind of its own as they continue to buy controversial companies like YouTube. Maybe they know something we don’t.

6. Meg - February 27, 2007

To answer one of the comments posted earlier, parents can independently download various types of parental control software such as CyberPatrol or Content Protect. I think YouTube restricts certain pornographic videos from being shown to minors by requiring a consent form. But, I’m not quite sure since that’s not typically my search when I’m on YouTube.

Concerning YouTube’s performance, the company is the 5th most popular website according to a website that offers web-traffic information. In addition, 100 million clips are viewed and 65,000 videos are downloaded each day. I don’t think upset media moguls are going to affect this website’s performance.

7. collage9 - February 27, 2007

I can understand why companies such as Viacom are beginning to pull their videos from You Tube, but I don’t really see it making a big impact. Obviously I think they have the right to prevent their material from being seen for free, but there are many other places to view these movies or shows besides YouTube. There will always be some free website where you can find some thing that you are trying to watch. Personally, I go on YouTube mostly to look at the funny mini clips people post and movies and shows being removed from it doesn’t really bother me.

8. Meg - February 28, 2007

Earlier today, February 28th, the Academy of Motion Picture Arts and Sciences requested that all unauthorized clips of the Oscar ceremony be eliminated from YouTube. More than 250,000 viewers had tuned in to Ellen DeGeneres’ monologue and the musical number by Will Ferrell, John C. Reilly, and Jack Black about how comedies never win Oscars. The Academy pulled these videos because, according to exec administrator Ric Robertson, the value of the ceremony and the brand will be maintained.

9. Jordi - April 13, 2007

Not the value to the people who wanted to watch….

What he meant was, the ability to extract a price must be maintained.


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