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Beyond The Green Corporation March 7, 2007

Posted by silviamocanu07 in Organizations and Mother Earth.

  I found this really interesting article on Business Week (Link: http://www.businessweek.com/magazine/content/07_05/b4019001.htm?chan=search) which I believe relates to our class discussion on organizational change and the factors which bring about change or restrict change from taking place.

  The main isssue discussed by the article is the fact that being environmentally friendly is feasible for corporations and that such corporate behavior is perfectly sustainable without harm to profit margins. A perfect example of this is a company called Unilever, which operates a free community laundry in a poor neighborhood in Sao Paulo, Brazil, as well as funds a floating clinic in Bangladesh, and runs a micro-loan program for women in India.

  One of the other main arguments of the article is that “embracing sustainability” can assist a company in avoiding environmental problems, human rights protests and keep a good brand image for the public.  As we were discussing in class, it is difficult to establish the main forces that drive corporate responsibility. However, I believe that the gains from behaving in a responsible manner are becoming increasingly noticeable to companies, which is likely to change their behavior. In addition, competitor behavior is also likely to influence the some companies in doing a better job of helping the communities where they operate.

What do you think? Do you believe that the desire to avoid problems will be a force of change for large corporations or do u think that competitor behavior is likely to have a greater influence?



1. Lady - March 9, 2007

I think that it will be a combination of both but I believe that competitive behavior will be a stronger force of change. I don’t mean to sound cruel, but most corporations don’t look to change until they are forced to change. So basically, corporations would rather engage in emergent change than planned change. While corporations do look to improve themselves with planned change, most times they only change and make certain quick adjustments in the interest of survival in their industry. Therefore, while researchers have continued to show the many benefits for corporations of “going green”, I think that most corporations are not going to feed in until they realize that their competitors are doing it. And in the interest of competition, this will force them to change.

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