Merger Challenge: Unite Toothbrush, Toothpaste May 8, 2007Posted by Brian Mulligan in Merger, Organizational Culture, Organizational Environment.
The article that I found in the Wall Street Journal titled, “Merger Challenge: Unite Toothbrush, Toothpaste – P&G and Gillette Find Creating Synergy Can Be Harder Than It Looks“ directly relates to company culture conflict. Many thought that the merger of the world’s No.1 toothbrush and the world’s No. 2 toothpaste would provde to be a match made in heaven.
The rosy picture painted by most anaylsts turned completely grey once the companies actually tried to merge together. Oral-B employees were forced to move from Boston to Crest’s Cincinnati hom office, while there was a clash of management style. Oral-B favored meeting while Crest liked memos. In contrast, Crest liked deliberated moves while Oral-B liked quick decisions.
“Gillete staffers had to learn to cope with P&G’s famously rigid culture”
In th end, both companies have to deal with all of the problems that they are having with each other. How do you propose a compromise? What is the best solution?